1. Forrester, US Online Retail Forecast, 2023 To 2028 https://www.forrester.com/report/ us-online-retail-forecast-2023-to-2028/RES179597
2. Statista, Number of mobile augmented reality (AR) active user devices worldwide from 2019 to 2024 https://www.statista.com/statistics/ 1098630/global-mobileaugmented-reality-ar-users/
3. Insider Intelligence, AR/VR shopping still hasn’t reached 90% of US adults https://www.insiderintelligence.com/content/ ar-vr-shopping
4. Forrester, US Online Retail Forecast, 2023 To 2028 https://www.forrester.com/report/us- online-retail-forecast-2023-to-2028/RES179597
5. Coresight, 10 Key Trends Shaping Livestreaming E-Commerce in 2023 https://coresight.com/research/10-key-trends-shaping-livestreaming-e-commerce-in-2023/
6. McKinsey, It’s showtime! How live commerce is transforming the shopping experience https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience

7. McKinsey, Ready for prime time? The state of live commerce https://www.mckinsey.com /capabilities/growthmarketing-and-sales/our-insights/ready-for-prime-time-the-state-of-live-commerce
8. Ibid.
9. IDC, IDC FutureScape: Worldwide Retail 2024 Predictions https://business.comcast.com /community/browse-all/details/idc-futurescape-worldwide-retail-2024-predictions
10. Salesforce, How Clienteling Can Turn Customers into Brand Evangelists https://www.salesforce.com/retail/clienteling/
11. IDC, IDC FutureScape: Worldwide Retail 2024 Predictions https://business.comcast.com /community/browse-all/details/idc-futurescape-worldwide-retail-2024-predictions
12. IDC, Retail at an Inflection Point: How IDC Retail Insights Is Guiding the Industry into the Future, https://www.idc.com/getdoc.jsp?containerId=US50573623