1. Forrester, US Online Retail Forecast, 2023 To 2028 https://www.forrester. com/report/us-online-retail-forecast- 2023-to-2028/RES179597
2. Statista, Number of mobile augmented reality (AR) active user devices worldwide from 2019 to 2024 https://www.statista.com/ statistics/1098630/global-mobileaugmented- reality-ar-users/
3. Insider Intelligence, AR/VR shopping still hasn’t reached 90% of US adults https://www.insiderintelligence.com/ content/ar-vr-shopping
4. Forrester, US Online Retail Forecast, 2023 To 2028 https://www.forrester. com/report/us-online-retail-forecast- 2023-to-2028/RES179597
5. Coresight, 10 Key Trends Shaping Livestreaming E-Commerce in 2023 https://coresight.com/research/10- key-trends-shaping-livestreaming-ecommerce- in-2023/
6. McKinsey, It’s showtime! How live commerce is transforming the shopping experience https://www. mckinsey.com/capabilities/mckinseydigital/ our-insights/its-showtimehow- live-commerce-is-transformingthe- shopping-experience

7. McKinsey, Ready for prime time? The state of live commerce https://www. mckinsey.com/capabilities/growthmarketing- and-sales/our-insights/ ready-for-prime-time-the-state-oflive- commerce
8. Ibid.
9. IDC, IDC FutureScape: Worldwide Retail 2024 Predictions https://www.idc.com/getdoc. jsp?containerId=US51280023
10. Salesforce, How Clienteling Can Turn Customers into Brand Evangelists https://www.salesforce.com/solutions/ industries/retail/resources/clienteling/
11. IDC, IDC FutureScape: Worldwide Retail 2024 Predictions https://www.idc.com/getdoc. jsp?containerId=US51280023
12. IDC, Retail at an Inflection Point: How IDC Retail Insights Is Guiding the Industry into the Future, https://www.idc.com/getdoc. jsp?containerId=US50573623